Cookie Policy for BesTripTips

Welcome to BesTripTips! We are pleased that you are visiting our website at Data protection and data security when using our website are very important to us. 

In this Cookie Policy we Ziken Labs Società a Responsabilità Limitata Semplificata, Via della Badia di Cava 82, 00142, Rome, Italy (“Ziken Labs”, “we”, “us”, “our”) acting as the data controller, adhere to our obligations set out in Italy`s Data Protection Code (“DPC”), the EU`s Privacy and Electronic Communications Directive (“PECD”) and inform you about the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.

If you have any questions about cookies or about data protection at Ziken Labs in general, you can reach us by email using, or write to us at the above address.

1. What are Cookies?

Cookies are small text files that are placed on your device by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

2. The Cookies We Use

We use three categories of cookies on our website:

  • Necessary Cookies

These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.

  • Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies to help us analyze the data.

  • Marketing Cookies

Marketing cookies help us provide you with personalized and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. 

We utilize the above mentioned cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. 

3. Subject to Your Consent

We only use Functional, Performance, Analytical and Advertising Cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website in order to obtain your consent again.

Further, most browsers allow you to control cookies through the cookie settings, which you can customize to consent to the use of cookies. You can also check and delete cookies with most browsers. To do so, please refer to your browser manufacturer’s documentation by following the link relevant to you Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.

  • Google Analytics

We use Google Analytics 4, a web analytics service provided by Google. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

  • 3 bytes of the IP address of the called system of the website visitor (anonymized IP address);
  • the website called up;
  • the website from which the user reached the accessed page of our website (referrer);
  • the subpages accessed from the website;
  • the time spent on the website; and
  • the frequency with which the website is accessed.

Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent. You can withdraw your consent at any time using our cookie preference pop-up. The legal basis for the processing is also your consent. In relation to the data transfer into the USA Google’s processing agreement for GA4, can be read here.

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link

  • Google AdSense

We use Google AdSense, a web advertising service provided by Google. Google AdSense uses so-called “DoubleClick DART Cookies” (“Cookies”). In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, through the use of which simple actions such as user traffic on our website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your visit to this website will be transmitted to and stored by Google on servers in the United States.

Google uses the information thus obtained to carry out an evaluation of user behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required to do so by law, and/or where such third parties process the information on Google’s behalf. For further information please refer to our Cookie Policy. The legal basis for the processing of your data is our legitimate interest in the targeted use of advertising.

You can opt out of showing ads that are based on your interests, demographics, and Google Account information in Google Ad Center

4. How to Control Cookies?

You can set your web browser to disable cookies. Please note that most browsers offer different ways to protect your privacy. If you do not activate or deactivate certain cookies via the browser settings, it is possible that certain functionalities will not be available to you as expected. 

You can configure the use of cookies in your browser settings by following the relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari at any time or deactivate them completely.

Please note that if you disable cookies in this way, you will not be able to set new cookies. However, it will not prevent previously set cookies from continuing to work on your device until you clear all cookies in your browser settings. 

We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.

5. Changes 

We may update this Cookie Policy from time to time. If we make changes to this Cookie Policy, we will revise the effective date. 

6. Effective Date

Monday, 27th of May, 2024

7. Questions

If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.

8. Contact

If you have any questions or concerns regarding this Cookie Policy, please contact us at

Ziken Labs Società a Responsabilità Limitata Semplificata
Via della Badia di Cava 82, 00142, Rome, Italy 

Last update: 27/05/2024