Privacy Policy for BesTripTips

Welcome to BesTripTips! We want you to feel comfortable on our website at and not have to worry about the security of your data. That is why data protection is an important part of our philosophy. 

In this Privacy Policy, you will find all the information about which Personal Data we collect and process and for what purpose. Equally, we will also inform you of your data protection rights and how you can assert them.

1. General Principles 

  • What is Personal Data?

Personal Data is any information relating to an identified or identifiable natural person. This includes, for example, name or address data, telephone number, mobile number, or online identifiers such as your device ID and your IP address.

  • What is processing?

“Processing” means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means. The term is broad and covers virtually any handling of data.

  • Who is responsible for data processing?

The responsible party for data processing is Ziken Labs Società a Responsabilità Limitata Semplificata, Via della Badia di Cava 82, 00142, Rome, Italy (“Ziken Labs”, “we”, “us”, or “our”). If you have any questions or if you wish to exercise your rights, please contact us by email using or write to us at the above address.

  • What law applies?

Our use of your Personal Data is subject to Italy`s Data Protection Code (“DPC”), and the EU’s General Data Protection Regulation (“GDPR”), and of course we process your Personal Data accordingly.

  • What are the Legal Bases for processing Personal Data?

In accordance with the DPC and the GDPR, we have to have at least one of the following legal bases to process your Personal Data: a) you have given your consent, b) the data is necessary for the fulfillment of a contract / pre-contractual measures, c) the data is necessary for the fulfillment of a legal obligation, or d) the data is necessary to protect our legitimate interests, provided that your interests are not overridden. 

  • Who is the competent data protection authority?

The supervisory authority in Italy is the Italian Data Protection Authority, Garante per la protezione dei dati personal, Piazza Venezia 11, 00187 Rome, ( However, we would appreciate the opportunity to address your concerns before you contact the Garante per la protezione dei dati personal or any other supervisory authority.

  • How long will you keep my data?

We process and store your Personal Data only for the period of time required to achieve the respective processing purpose or for as long as a legal retention period exists (in particular commercial and tax law in accordance with Italy`s Commercial and Fiscal Rules and Regulations for up to 8 years. Once the purpose has been achieved or the retention period has expired, the corresponding data is routinely deleted. 

2. What Personal Data Do We Process?

  • Technical Data

When you access our website, some access data is recorded automatically and stored in a log file on our website’s server. This means if you browse and simply have a look at our website, we process a) the IP address of your computer, b) the date and time of your access, c) the name and URL of the accessed file, d) the browser used, e) the amount of bytes transferred, f) the status of the page request, g) the session ID and g) the referrer URL. The legal basis for processing is our legitimate interest.

  • Hosting of our website 

We use the hosting services of Hostinger for the purpose of hosting and displaying our website. Hostinger does so on the basis of processing on our behalf, and that also means that all data collected on our website is processed on Hostinger’s servers. The basis for processing is our legitimate interest, and the initiation and/or fulfillment of a contract. 

  • Content Management System

We use the Content Management System (CMS) of WordPress to publish and maintain the created and edited Content and texts on our website. This means that all content and texts submitted to us by users for publication is transferred to our server. In addition to texts, this also includes, for example your data in our forms. The legal basis for this processing is our legitimate interest.

  • Cookies

We use so-called cookies on our website. Cookies are pieces of information that are transmitted from our web server or third-party web servers to your web browser and stored there for later retrieval. For further information on the cookies we use, please refer to our Cookie Policy. The legal basis for the use of Cookies is depending on the specific cookie used, our legitimate interest and/or your consent.

  • Cookie consent 

Our website uses a cookie consent tool to obtain your consent to the storage of cookies and to document this consent. When you enter our website, the following Personal Data is transferred to us: a) Your consent(s) or revocation of your consent(s); b) Your IP address; c) Information about your browser; d) Information about your device; d) Time of your visit to our website. The basis for processing is our legitimate interest and your consent.

  • Links to other websites

Please note that if you use a link from our website to a third-party website, that third-party may also set new cookies that are not covered by this or our cookie Notice. In such cases, we recommend that you read the cookie Notice on the third-party website itself.

  • Economic analyses and market research

For business reasons, we analyze the data we have on web and server traffic patterns, website interactions, browsing behavior etc. The analyses serve us alone and are not disclosed externally and processed using anonymous analyses with summarized and or anonymized values. For this purpose we use Google Analytics from Google. The legal basis is our legitimate interest and your consent. For further information on our use of Google Analytics, please refer to our Cookie Policy.

  • Contacting us 

You can contact us in various ways and data is always collected in the process. You provide us with most of the data that we process when you contact us such as your name, and email address. This data is collected and processed exclusively for the purpose of contacting you and processing your request and then deleted again, provided that there is no legal obligation to retain it. 

  • Our Community

We process the Personal Data that arises when you use our community services. In particular, this requires you to join our server and community on Discord. If you contact or connect with us via Discord, we and Discord are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a membership, if any.

  • Aggregated Data

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose including improving our website. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this privacy policy. 

  • Promotional use of your data

We use your data (name and email address) within the legally permissible scope for marketing purposes, e.g., to draw your attention to special promotions and discount offers. You can unsubscribe at any time via the link provided for this purpose in each email we send or by sending us an informal message. After unsubscribing, your email address will be deleted immediately. 

3. Data Sharing

In certain cases, it is necessary to transmit the processed Personal Data in the course of data processing. In this respect, there are different recipient bodies and categories of recipients.

  • Internal

If necessary, we transfer your Personal Data within Ziken Labs. Of course, we comply with the associated legal framework and ensure that your data is processed properly. Access to your Personal Data is only granted to authorized employees who need access to the data due to their job, e.g., to provide our services or to contact you in case of queries.

We may also share your Personal Data with our Business Partners (including staff members or entities with which we have an ongoing business relationship to provide our services or information) for the purposes described in this Privacy Policy, including (but not limited to) conducting the services you request, or customizing our business to better meet your needs. 

  • External bodies

Personal Data is transferred to our service providers in the following instances:

  • in the context of fulfilling our contract with you,
  • to use marketing services and to advertise our services online,
  • to communicate with you,
  • to provide our website, and 
  • to state authorities and institutions as far as this is required or necessary.
  • International transfers 

We may transfer your Personal Data to other companies as necessary for the purposes described in this Privacy Policy. In order to provide adequate protection for your Personal Data when it is transferred, we have contractual arrangements regarding such transfers. We take all reasonable technical and organizational measures to protect the Personal Data we transfer.

4. Security of Your Data

In order to protect the data stored with us in the best possible way against accidental or intentional manipulation, loss, destruction or access by unauthorized persons, we use appropriate technical and organizational security measures. The security levels are continuously reviewed in cooperation with security experts and adapted to new security standards.

Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.

5. Marketing

  • General

Insofar as you have given us your separate consent to process your data for marketing and advertising purposes, we are entitled to contact you for these purposes via the communication channels you have given your consent to.

You may give us your consent in a number of ways including by selecting a box on a form where we seek your permission to send you marketing information, or sometimes your consent is implied from your interactions or contractual relationship with us. Where your consent is implied, it is on the basis that you would have a reasonable expectation of receiving a marketing communication based on your interactions or contractual relationship with us.

Direct Marketing generally takes the form of email but may also include other less traditional or emerging channels. These forms of contact will be managed by us, or by our contracted service providers. Every directly addressed marketing sent or made by us or on our behalf will include a means by which you may unsubscribe or opt out. 

  • Affiliate Marketing

We also participate in Affiliate Marketing Programs. In general Affiliate Marketing Programs programs are designed to provide a means for website owners to earn advertising fees by advertising and linking. You will never be charged a fee through one of our affiliate links, however you may get a discounted rate of the relevant affiliate’s services and we will make a small commission. Our editorial content is not influenced by our affiliate partnerships.

6. Social Media

  • General

We are present on social media on the basis of our legitimate interest (currently (currently, Discord, X (formerly Twitter), and LinkedIn). If you contact or connect with us via social media, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The Personal Information collected when contacting us is to handle your request and the bases are both your consent and our legitimate interest.

  • Market research and advertising

In addition, your data may be processed for market research and advertising purposes. For example, usage profiles can be created from your usage behavior and the resulting interests. This allows, for example, advertisements to be placed within and outside the platforms that presumably correspond to your interests. The legal basis is our legitimate interest.

  • When you visit our profiles and interact with us and others

When you visit our social media profiles, we, as the operator of the profile, process your actions and interactions with our profile (e.g., the content of your messages, enquiries, posts or comments that you send to us or leave on our profile or when you like or share our posts) as well as your publicly viewable profile data (e.g., your name and profile picture). Which Personal Information from your profile is publicly viewable depends on your profile settings, which you can adjust yourself in the settings of your social media account. The legal basis is our legitimate interest and your consent.

7. Advertising

We would like to show you interesting advertising outside of our website and use various third-party tools and cookies for this purpose. These collect and process information about your activities on our website – for example, which products you are interested in or which pages you visit. By knowing what you are looking for and how you use our website, we can adapt our advertising to your needs. And thus increase the likelihood that you will also be shown suitable and interesting advertising outside our website.

We also analyze this data to evaluate the relevance of the advertisements and to optimize the advertisements for you. Through the tools, your browser regularly establishes a connection to the server of the tool provider when you visit our website. For some tools, we have no direct influence on what data is processed by the providers. The following personal data may be processed by third-party providers i) HTTP header information (e.g., IP address, web browser, website URL, date and time); ii) measuring pixel-specific data (e.g., pixel ID and cookie ID); and iii) additional information about visits to our website. The legal bases for processing are our legitimate interest and your consent in case of cookies. For further information, please refer to our Cookie Policy.

8. Your Rights and Privileges

  • Privacy rights 

Under the DPC and GDPR, you can exercise the following rights:

  • The right to access;
  • The right to rectification;
  • The right to erasure;
  • The right to restrict processing;
  • The right to object to processing;
  • The right to complaint to a supervisory authority;
  • The right to data portability.
  • Updating your information and withdrawing your consent 

If you believe that the information we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.

  • Access Request 

In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.

9. What We Do Not Do

  • We do not request Personal Data from minors and children;
  • We do not process Special Category Data without specific and expressly given consent;
  • We do not use Automated decision-making including profiling; and
  • We do not sell your Personal Data.

10. Changes 

We may update this Privacy Policy from time to time. If we make changes to this Privacy Policy, we will revise the effective date. 

11. Effective Date

Monday, 27th of May, 2024

12. Questions

If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.

13. Contact

For further information regarding this BesTripTips Privacy Policy or to exercise your rights, contact us at

Ziken Labs Società a Responsabilità Limitata Semplificata
Via della Badia di Cava 82, 00142, Rome, Italy

Last update: 27/05/2024